LVMH
Written By Romaric Gouedard-Comte
The prestigious LVMH group is running its first campaign on Smash, as part of its premium partnership with the Paris 2024 Olympic and Paralympic Games.
The campaign is being rolled out in 3 versions, with 3 background images showing 3 different French athletes on the rooftops of Paris. Then, as their files upload and download, French users will discover a video featuring these athletes and Paris lit up.
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