A self-promotion, also named promotional pop-in, is a message you can display during the upload or download of your files. It’s not just a way to keep users patient — it’s also a great communication opportunity. There’s far more potential in a self-promotion than you might imagine.
If you have Smash paid version, you can create one directly from your account in the "Self-Promotion" tab.
Two key moments to display a self-promotion
When the sender uploads files before sending
When the recipient downloads files after receiving them
Both cases are useful to highlight your brand, your news and share informations with your recipients.
A self-promotion combines several elements:
an introductory text
an image or a YouTube/Vimeo video
a description
a call-to-action button
a link for the button
Write a few lines, add your visual, and within minutes your message is ready to be shown to senders or recipients.
Visual content should take priority — images or videos are the most effective way to capture attention. Keep both the introduction and description short and simple to ensure instant understanding.
As for the call-to-action button: this is where you guide your audience toward the next step. Some examples include:
“Like” to drive engagement on a social media post
“Learn more” to share additional information on your website
“Discover,” “Watch,” and many more
If people click, your self-promotion has done its job!
These promotional pop-ins are a great opportunity to highlight your latest news, showcase your expertise, or share your company values. Use them to speak directly to your audience, right from their screen.
Examples of self-promotions
The possibilities are endless — let your creativity and imagination flow!
You could feature:
a self-promotion highlighting your latest video production
a message announcing a new product launch
a teaser for a new project
The more personalized, original, and consistent the design and message, the stronger the impact. You might even surprise your recipients — all through a simple file transfer.
Now it’s your turn!